This subject aims to explain the dynamics and fundamentals of innovation processes in companies, as well as the effects it has on their competitiveness in the medium and long term. In this way, students will learn about the strategic importance of innovation, its different facets, the different ways of approaching it and the basic elements for managing this process within organisations. It also details the different mechanisms for protecting the technology. As a complement, the different mechanisms of public funding of business RD&I activities are reviewed and analysed, with practical cases that facilitate the assimilation of the concepts analysed and place the participants in front of the problems and the real context of companies in the face of innovation.
Technology management and transfer
102811
2024-25
MASTER'S DEGREE MBA IN INTERNATIONAL MANAGEMENT
1
ELECTIVE
Cuatrimestral
Spanish/English
1st Session
A. Definitions and historical developments
Innovation system actors
Definitions of RD&I
How the innovation system works
Technological paradigms
(incremental and radical innovation)
Historical perspective on
innovatione
B. Presentation of the working material needed for the practical group
exercise on crowdfunding for entrepreneurship (Block G).
2nd Session
C. The innovation process in the company
The current innovative process
Effects of the innovation process
on the company and the economy
Types of innovation
Characteristics of the innovative
process
D. Innovation in business strategy
Integrating innovation into
business strategy
3rd session
Successful strategies for business
innovation
Technological cooperation
Figures on innovation in Spanish
companies
E. Financing RD&I for business
Types of aid
Ex-ante (Regulation: Framework, National Aid)
4th Session
Ex-post (Regulation: Rules, Allowances, Deductions)
Support for international
technology cooperation
European and regional aid
Other mechanisms: Venture capital
and equity loans
Case study: calculating the possible aid volume for an RD&I project
5th Session
F. Management of the ownership of technological knowledge and its
transfer
Information vs. knowledge
Characteristics of technological
knowledge
Properties of technological
knowledge
Industrial property instruments
International commercialisation of
technology
6th Session
G. Practical crowdfunding exercise: group presentation of the business
plans for the proposed venture.
CO1 - To learn about business management analytics in dynamic and complex
environments, such as the international environment.
CO3 - To master the basic tools of information and communication
technologies for exercising of their profession and for learning.
CO4 - To understand the concepts, theories and instruments for analysing
and developing business internationalisation plans.
CO5 - To understand the nature of problems in the organisation and
therefore the application of suitable tools by developing analytical skills.
CO6 - To acquire the skills for professional document drafting and
reporting in the field of international business.
CO7 - To know the structure and functioning of the organisations and
institutions that support companies’ internationalisation.
CO8 - To know the main legal and fiscal aspects that directly or
indirectly affect business internationalisation processes.
CO13 - To learn to incorporate the concept of sustainability in business
and institutional projects, identifying its specific areas of practical
application.
CO14 - To learn to incorporate other SDG concepts, which are also
relevant for international companies, in their projects, identifying their
specific areas of practical application.
S1 - To apply the theoretical and practical knowledge acquired, with a high
degree of independence, in both national and international companies, be they
small or medium-sized or companies of a more multinational dimension, and even
in non-business organisations whose management requires an international
vision.
S3 - To be able to collect, record and interpret macroeconomic data,
country information, industry and business information, financial and
accounting data, statistical data, and relevant research results to
systematise business decision-making processes in international environments.
S5 - To assess the relationship between enterprises and the
institutional framework in which activities are carried out.
S6 - To manage digital platforms, technological, audiovisual and
computer media to search for information and for effective communication of
business projects.
S7 - To manage software and statistical programmes for data recording
and analysis.
S8 - To analyse the results of market and competition research to
propose strategic orientations and operational actions.
C1 - To work in multidisciplinary and multicultural teams, in highly demanding
situations in terms of time (deadlines for designing and executing projects
and cases) and results.
C2 - To develop business and personal activities within the strictest
ethical and socially responsible behaviours, as well as to develop sensitivity
towards social and environmental issues.
C3 - To express themselves correctly, both orally and in writing, in
Spanish and English, maintaining an appropriate image in their professional
activity.
C4 - To lead the process of designing the international strategy.
C5 - To work in a team, prioritising the precision of the results and
the soundness and originality of the proposals. .
C6 - To lead and develop international business negotiation processes.
Type of activity
TA1.- Master classes
TA2.- Practical classes
TA3.- Individual and group work
TA4.- Tutorials
TA5.- Individual student work
Hours
% On site
8
100
5
100
15
0
2
100
20
0
The module will be based on analysing and presenting the different theoretical
sections with face-to-face classes, supported by the analysis of case studies,
audiovisual material and personal discussion with the lecturer on situations
in real companies that carry out technological innovation activities. In
addition, students will be placed in a simulation process to defend and
justify, before potential investors, the robustness and coherence of a future
business based on a project that involves a process of technological
innovation.
Sessions for the subject:
There will be 6 sessions or classes of 2 hours each, i.e. the course
will have a total of 12 teaching hours.
To understand the nature of technological innovation processes:
characteristics, conditioning factors and the different existing typologies.
and their problems in terms of risk management.
To know how to identify strategic business motivations towards
innovation, and analyse and understand the importance of decisions to achieve
sustainable competitive advantages and maintain long-term leadership
positions, knowing the most current strategic responses that leading companies
are developing in the face of the growing globalisation of markets and
competition.
To have a solid and well-defined body of conceptual, technical and
procedural knowledge of the innovation process, as well as being able to
develop and approach, from a general perspective, a short project for a new
company based on technological innovation, distinguishing three main sections
or modules: technological module, market module and financing module.
To understand the financing schemes for innovative business activities
and the public funding opportunities to carry them out. To identify the
possibilities of protecting the results obtained in technological innovation
processes.
To understand the characteristics and peculiarities of technological
knowledge that affect and condition its transfer and distribution at an
international level.
To learn about examples and analyse practical cases of companies that
are successfully implementing technological innovation strategies.
Students’ final grade in the ordinary exam session will be determined on
the basis of three concepts: the formative assessment, the final exam and the
student's participation.
1. Formative assessment will account for 25% of the final grade.
The assessment will be carried out through an intermediate group
exercise consisting of the presentation of a short business plan to start up a
new technology-based company, according to the indications given at the
beginning of the course, and a short crowdfunding exercise will be simulated.
2. The final exam will account for 75% of the final grade.
This examination is graded out of a total of 10 marks, which are divided
into 20 multiple-choice questions, weighing 80% of the examination mark, and 2
open-ended questions with delimited answer space, accounting for the remaining
20% of the examination grade.
A.- The 20 multiple-choice questions have four possible answers each and
all of them have only one correct answer. These questions are marked as
follows:
Correct answers will be awarded 0.5 points each.
Incorrect answerswill lead to a deduction of 0.16 points each.
Unanswered questions will not count (0 points): they neither
contribute to the mark nor incur a penalty.
B.- The 2 open-ended questions will be graded as follows:
The maximum mark for each question is 5.0 points each.
Unanswered questions do not count (0 points): neither contribute to
the mark nor incur a penalty.
The estimated duration will be a maximum of 45 minutes.
Most of the answers will be derived directly from the documentation
provided during the course and/or from the explanations given in class by the
lecturer. However, some may require a personal effort of reflection on the
part of students and the application of their own judgement.
3. The lecturer may increase or decrease the final grade achieved by up
to +/- 10% according to the participation of each student, both quantitatively
(number of interventions) and, mainly, qualitatively (timeliness and quality
of interventions), as well as the attitude and attention given during the
teaching sessions.
In the 2nd and subsequent exam sessions, 100% of the grade will depend
exclusively on the exam. The type of examination may be a multiple-choice or
essay type, oral, mixed or assignment. The student will be informed of the
type(s) of test(s) in good time.
Porfessor responsible for the subject
This document can be used as reference documentation of this subject for the application for recognition of credits in other study programmes. For its full effect, it should be stamped by UIMP Student's Office.
Description undefined
Cuatrimestral
ECTS Credits: 1
Poncela García, María Luisa
Licenciada en Ciencias Económicas y Empresariales
Técnico Comercial y Economista del Estado
Consejera independiente de diversas empresas
Talgo, Amper, Idom y otras
Teacher responsible for the subject